Our History

Deutsch Fine Jewelry offers the best quality jewelry, experience and warmest personal service in Houston. Lance Deutsch, continues the tradition of luxurious jewelry and unparalleled customer service.

A TRADITION OVER 90 YEARS OLD

With roots stretching back to 1929, Aladar Deutsch founded the premier fine jewelry retailer with its first shop in Nuevo Laredo, Mexico. Following in the family tradition, Lance's father, Russel Deutsch, joined the business and began manufacturing fine jewelry and selling premier Swiss watches as an Official Rolex Jeweler.

Rolex and the Deutsch Family partnered for the first time in 1991 when Lance and his brothers added jewelry stores in Laredo and McAllen, and soon after, in 1994 they expanded to Houston. Today, the Deutsch location on Westheimer remains a fixture in the Loop, along with the Deutsch owned Rolex Boutique, the first one in the state of Texas, which was opened in 2014.

Deutsch Fine Jewelry offers the best quality jewelry, experience and warmest personal service in Houston. Lance Deutsch, continues the tradition of luxurious jewelry and unparalleled customer service.