Our Team

The genesis of the Deutsch empire dates back over 90 years, but today we're elevating our focus on serving Houston with a higher level of attention, quality and personalized service. Deutsch Fine Jewelry is proud to be a part of this great Houston community and network of Official Rolex Jewelers that has led to a long and loyal relationship with the iconic brand.


Following family tradition, Lance Deutsch has helmed Deutsch Fine Jewelry since 1994 to ultimately expand the legacy of Deutsch and create a Houston staple. Lance has grounded himself and the business in the values taught to him by his father which are to provide an unparalleled level of care and treat customers like family. When customers enter the threshold of the store, they can expect a memorable and intimate Rolex experience which has been the foundation for Lance to further grow the Deutsch empire. He also extends this culture of inclusivity and regard within the ranks of his employees, most of which have been with Deutsch for over a decade and relish their personal relationships with Lance and the customers.

A Commitment to the Highest Luxury Experience

Each member of the Deutsch team is expertly trained in the art of Rolex. From sales to ongoing service provided by our watchmakers, to multilingual skills we are committed to giving you the highest luxury experience.